Closing Rate for Contractors: Whats a Good Sales Closing Rate?

But you’re not successfully convincing those leads to buy from you. For instance, when employee recognition software company Nectar started using Dock to create digital sales rooms, they increased their year-over-year win rates by 31%. Of course, not all companies define sales-qualified leads the same way—and the number of leads can easily skew your close rate artificially. If you’re already leading a sales team, you already know what a close rate is and how to sell. If you want to close more sales, you need to understand which channels, keywords, social ads or websites led to your customer to pick up the phone.

According to research by the National Sales Executive Association, 80% of sales happen on the fifth to twelfth contact. Update your CRM and access deal data instantly without switching tabs. Of course, you may still have questions—for instance, why do you need lead rate? By laying out responsibilities, dates, and what a successful deal looks like, you avoid any uncertainty that might hold up the final close. Dock gives you an online workspace where you can easily communicate with your prospect, share information, and track progress toward key milestones in the buying journey—all from a single link.

  1. If that’s not confusing enough, many sales professionals also seem to use the terms close rate and conversion rate interchangeably.
  2. Moreover, the truth is that even the best sales reps on the best sales teams in the world will only win a fraction of their sales opportunities.
  3. HubSpot research shows that only 41% of sales teams receive high-quality leads from their marketing departments, while the other 14% are dissatisfied.
  4. Large companies have marketing teams that increase prospect qualification.

Sales executives, regional sales managers, operational sales managers, and even sellers themselves can benefit from calculating and analyzing individual or team-wide closing ratios. At the team level, a poor closing ratio can signal inefficient processes, inadequate strategies, or misalignment with marketing. At the individual level, lower win rates might indicate performance issues that should be addressed before it’s too late.

Both refer to the percentage of leads that a salesperson (or sales team) successfully converts into customers. By calculating their closing ratio, sales teams can gain a deeper understanding of what’s working, what’s not, and which stages of the sales process need tweaking. In turn, they can make meaningful, intelligent improvements that improve the closing ratio over time. If you want to improve your sales closing rate, you need to think about reducing friction in the customer journey.

First, you need to figure out the total amount of sales or deals you closed over a period of time. Then, you need the total number of leads that were generated over the same time period. Here we’ll list a variety of tactics you can – and should – use to improve any AE’s closing rate. But by far, the most lasting and repeatable way to improve a rep’s closing rate isn’t a tactic; it’s a strategy. And that strategy is to improve the overall relationship between the sales team and the finance team.

From credit cards and mortgage rates to auto loans and savings accounts, here’s a look at where those rates could go in the year ahead. One other way to compare mortgage rates is with a mortgage calculator. Use a calculator to determine your monthly payment amount and the total cost of the loan. Just remember, certain fees like homeowners insurance or taxes might not be included in the calculations. Sales Qualified Leads (SQLs) refers to people who have shown interest in purchasing one of your services and ready for a direct sales follow up. Tracking this metric ensures your marketing team is generating high-quality, sales-ready leads.

Understanding Percentage Closure

Now that you know why it’s essential to know your closing rates as a contractor and what those rates should look like, here are a few suggestions to help improve them for your construction business. While you might believe that higher closing rates mean your sales strategy is working, that isn’t always the case. Using this goldmine of call data, you can tap into insights at scale and analyse how agents have handled objections in the past. What words, phrases, solutions, or incentives did they offer to transform hesitant or concerned callers into happy customers?

How Close Rates are Shifting in 2023 [New Data]

Ultimately, the overall closing ratio increases from 28 percent to 40 percent. Increasing your closing ratio requires a mix of refining your sales process, training your sales team, and nurturing your leads. You can start by qualifying leads better to ensure you’re focusing on the right prospects. Also, equip your sales team with the necessary skills to handle objections and close deals. Finally, nurture your leads through personalized follow-ups and value-driven communication. The reason it’s useful to know lead close rate is that it can help you figure out how effective your sales efforts are.

Take the time to reassess your sales process and look for weak points. Check to see if there’s a consistent point in the process where the majority of your leads are jumping ship. Look at existing customer data to see if there are pain points you could do a better job of addressing. If you’re not managing to turn many of your leads into customers, the most obvious cause is that your sales process needs work. After all, your marketing efforts clearly aren’t the issue—you’ve got plenty of leads.

How call tracking helps you increase average sales close rates

For instance, if you have $100,000 in your pipeline, and you close $10,000 in deals, then your close rate would be 10%. For instance, if your marketing team is tracking web conversion rates, then they’ll likely be looking at how many website visitors converted to new leads (rather than the number of deals). But with the proper approach and some intelligent tools for support, your team can make significant, highly impactful changes. Competitive sales teams know that consistent success and growth require adaptability to their sales process. Yet random, aimless adjustments to strategy won’t do much to boost progress or performance.

You can apply sales data (like closing rate) directly to financial and investor relations by using the closing rate and in-progress deals to project the likelihood and value of your current pipeline. Well, for one, it shows that several sales orgs are better aligned with their marketing departments this year than they were in 2021. Proper alignment between those sides ev stocks to watch of the business is known to improve lead quality. There are a few primary factors that impact close rate — one of the most important being lead quality. Let’s take a look at trends that might have impacted that key element in the past year. As I touched on at the beginning of this article, close rate is one of the purer, more straightforward ways to gauge performance.

What we like about Closing Rate:

You need to know only two numbers – total sales leads and the number of closed deals for the same period. Then, divide the number of prospects by the number of closed deals and multiply by 100%. Done; you have the percentage value, which is named the closing rate. The sales closing ratio represents a key point of intersection between sales and marketing. Marketing is tasked with attracting quality leads, while sales are tasked with qualifying and closing prospects. Conversion rates are the language by which sales and marketing communicate.


But be careful and don’t choose your industry leaders if your company is not a leader. Also, recalculate your ideal score regularly as your organization grows. It is very individual and depends on your industry, size, age, type of product, and the level of brand awareness of your company.

Ensure all your software is doing all calculations (like contract renewal dates) so that reps aren’t doing math. Brainstorm ways to configure your CRM to empower them to get back to doing what they do best. “We needed an additional contact channel, and discovering has allowed us to boost our conversion rate, both contact-to-reply and contact-to-call.” “’s Email Finder reduced the time it took us to find email addresses by almost 50% and the lead generation efforts by 20%.” Explain what challenges they faced before and what results they’ve achieved after cooperating with you. While the averages are useful to know, it probably doesn’t help to compare ourselves to others people with massively different circumstances.

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